Quick mock-up for a “how this works” page for an external CV writing recruitment client.
As part of a wider web build for an external recruitment client, there is a page that needs to document how their CV rewriting process works, so that users quickly understand the process and it demonstrates what they get for their money. The below diagram shows what the process is.
Users of the site are executive job searchers who are looking to upgrade their CV so they can get a job paying over £50k+.
This graphic will sit on a page called ‘How it works’.
Use the following diagram as information to bring to life the process of a CV rewrite so that the user is inspired to buy the service.
It should be delivered in the style of a webpage.
Focus on the process, layout, colours, buttons and fonts of the page content rather than the company logo or navigation.
The navigation for the top of the page is HOME/ HOW IT WORKS/ PRICING/ BLOG/ CONTACT
Use the name CVWriter as your brand.
Inspiration for the day.
© Monja Gentschow
Cleaning my computer and found some old posters I thought I would share.
I’m by no means a copy writer. So in my off colored tongue I put a short press copy blurb together that I’ll run by my journalistic friends.
If you don’t have friends that write — make some! It’s invaluable to be able to convey your message to the masses. I’m very much the type of person lost in his own head when working on my own projects. [ironically I can focus fine when it’s someone else’s project.] I need people to help me step back and see the full picture all the time.
After collecting my twitter list my main agenda is to become friends with and contact the ones with the most influence. Remember the more someone knows about you and sees how passionate you are about your product, the more likely they’ll help promote it. But you can only do so much marketing on your own… sometimes you have to cold call [cold email] people. I try not to include links or attachments to cold emails. Just keep it short and sweet.
"I have created _______, which may be of interest to you since ________. If you want more information I would love to email you link with all our press release material. [pics, copy, etc.]"
I’ll then email them this press release html page HERE
That way they can pick and choose what assets they want to use.
I’m still a newbie at all of this — if anyone has any insight or suggestions please share them! I’ll keep everyone posted on how successful my approach is as we go along.
Still need to make a video though!
I recently found a file I created for free desktop wallpapers ages ago. No time like the present to share it!
It says Cosa Nostra (Italian for “our thing”). Used by Mafiosos in America and Sicily.
This is right up your alley if you like The Godfather, Jersey Shore, fake tans, guidos, guidettes or just pizza.
Get the full versions here:
After you have created a product the first step is to present it to the world. I created a simple website for my app AudioSteam which you can see here.
It’s okay… but I feel like it’s still lacking a lot. When people come to any app site the first question they’ll be asking is “what is this app?”.
After thinking about this I decided a video of the app in action is key! [That will be covered in later posts.] With a product that’s so esoteric to conventional technologies you need to really showcase how to use it.
Also make sure you have key social pages setup like a Twitter account and a Facebook fan page. Getting people to actually follow these pages is always frustrating… we’ll explore this more in-depth later on.
In the next installment I’ll go over putting a press release together for the Twitter list I amassed.
While AudioSteam was still in development my first task I assigned myself was making a list of people to contact after the app was made.
AudioSteam is based off of a subculture called Steampunk. So I went to Twitter and made a list. Searching for people that blog, write and love Steampunk was my priority.
The great thing about lists is that you can add anyone and don’t even have to follow them to keep up with them. Twitter keeps them safe and sound till you need to access your Rolodex. [How anachronistic does that sound in this day and age?]
This list will be indispensable when you decide to get a press release together. Which I’ll cover in my next posts.
Self Marketing 101
So how does one market for him or herself?
This is the question I’m currently asking myself.
This week I’ll show you what I’m doing for my latest creation — an iPhone app called AudioSteam.
I am by no means a professional at marketing… any comments or advice about my heavy handed approach is welcome!